diff --git a/README.rdoc b/README.rdoc
index f80f5da50b858ed728a52d032c3ae36f3ab8cd11..1803f6901eb14e5e1de61076ffccde112b59a031 100644
--- a/README.rdoc
+++ b/README.rdoc
@@ -4,11 +4,11 @@ Geocoder adds database-agnostic object geocoding to Rails (via Google). It does
 
 == Setup
 
-Install either *as a plugin*:
+Install either as a plugin:
 
   script/plugin install git://github.com/alexreisner/geocoder.git
 
-or *as a gem*:
+or as a gem:
 
   # add to config/environment.rb:
   config.gem "rails-geocoder", :lib => "geocoder", :source => "http://gemcutter.org/"